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Multimodality: A Social Semiotic Approach to Contemporary Communication Gunther Kress
Publisher: Routledge

Were also on offer – Introducing the geographic dimension to your research: GIS for the Humanities (led by Dr. Multimodality: A Social Semiotic Approach to Contemporary Communication. As tools for multimodal composition evolve alongside emerging technologies, twenty-first century adolescents are finding new ways of using media to communicate, collaborate, and create, often in entirely digital spaces (Alvermann 2008; Moje et al. Paty Murrieta Flores) and Meaning and meaning-making: a social semiotic multimodal approach to contemporary issues in research (led by Professor Gunther Kress). A social semiotics approach (Kress, 2010; see also Halliday, 1978). Multimodality: a Social Semiotic Approach to Contemporary Communication. Multimodality: A social semiotic approach to contemporary communication. Visual Methodologies: an Introduction to the Interpretation of Visual Materials. 2008) In this article, I examine adolescent learners' multimodal compositions created in response to an AP English class's reading of a contemporary novel: The Kite Runner, by Khaled Hosseini. Kress, Gunther (2010) Multimodality: A social semiotic approach to contemporary communication (London and New York: Routledge). Social semiotics suggests that signs (and videogames use many of them, as we shall see) are created with intentionality, but are only ever interpreted, and that there is no set or fixed meaning in a given sign. The day proceeded with four themed panels – Participation and Community Engagement; Methodological Challenges; Shifting Structures of Communication, and Audio-Visual Experiences.