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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

We search for it in articles, blog posts, product descriptions, reviews, and more. Kristina Halvorson – Content Strategy for the Web. It's All About the Text, Baby Text is everywhere. The content strategy has relatively the new type of the discipline in the digital marketing. The upside to crowdsourcing content is genuine and huge: Every contributor becomes incentivized to push your content and brand around the social web. Elements of Content Strategy for the Public Sector Although few people set out to produce content that bores, confuses, and irritates users, the web (and your website) is filled with fluffy, purposeless, and annoying content. What does this mean for SEOs and content strategy? Dan, as I understand it, a “content strategy” is an approach to Web development where you focus on the information the customer needs to successfully achieve the various tasks they must (or may) do with you. You're a web professional: a designer, developer, information architect, or strategist. Today, most of the content on the web is text.